Cuervo Man
I’m a total This American Life junkie, the radio show hosted by Ira Glass on NPR. Recently, I was trolling through the archives and found one of my favorite stories: It’s Another Tequila Sunrise by John Hodgman, from a 2002 show titled Plan B.
Hodgman travels on a press junket to Cuervo Nation, a small island owned by Jose Cuervo Tequila. Cuervo Man is the brand’s mascot, a self-consciously extroverted twenty-something who greets all visitors to the island. His role? Party Facilitator.
Suffice it to say it’s a funny and poignant story about the detours that happen when the initial dream for your life doesn’t work out quite the way you planned.
